African Express

Kenya based retail giant African Express asked us to develop a branding concept for a wide range of cargo services, to date more than 20 separate services.
The concept should express high quality and value for money and at the same time be cost efficient to produce.

A challenge, just as we like them!


Branding for AFX was inspired by local animals. Strong. Contemporary. Cohesive. Clear. A new logotype and identity that functions well through all touch points and that encapsulates the essence of the express movement. Smart. Brave. bold. Engaging.


We managed to craft brand and website simple and understandable enough for the potential visitors to find all the relevant information with a few clicks.


Liked it? SAY HELLO

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